Retail Media Insights provides media and marketing research and strategic consulting
for retail media networks and digital signage operators, as well as for retailers,
advertisers, agencies, and investors seeking to evaluate place-based and digital
out-of-home media opportunities.
We mine dozens of public, private and non-profit consumer research and industry
databases to gather the insights and metrics needed to make the confident, results-driven
decisions necessary to successfully grow your business.
In addition to this rich body of consumer data, we work with our clients to develop
custom research studies when syndicated sources are not sufficient to collect the
data and metrics needed for their specific consumer insight requirements.
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Our Goals
Validate audience metrics and measure advertising campaign effectiveness for advertisers
utilizing retail media networks.
Leverage consumer insights to enable network operators to develop more relevant
content, achieve greater audience engagement and increase advertising revenue.
Evaluate advertising inventory valuation estimates, revenue models and business
and marketing plans for retailers, venue owners and investors.
Research Methods
Matched Panel Analyses
Latin Square Experiments
Consumer Intercept Surveys
Observational Studies
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Download our brochure for Digital Signage
Member
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Our Services
Audience Measurement and Segmentation
Advertising Sales and Marketing Strategy
Consumer Insights for Content Guidance
Advertising Campaign ROI Analysis
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Clients We Serve
Advertisers and Agencies
Media Network Operators
Retailers and Venue Owners
Investors
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Markets We Serve
Retail Media
Place-Based Media
Digital Signage
Digital Out of Home
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